Posts Tagged ‘White Space’

Norwich sets out its tech startup stall

June 10, 2016  |  Digital innovation, Innovation  |  Comments Off on Norwich sets out its tech startup stall

This blog post was originally posted on on 30th September 2015.

TECH NATION: Business leaders in Norwich have worked hard to get the Norfolk city recognised by Tech City UK as one of its key tech clusters outside London. With a fast-growing digital sector specialising in creative media and gaming, that recognition is proving justified. Fiona Lettice of Norwich Business School offers an overview.

Norwich’s economy was historically based firmly on manufacturing: textiles, shoemaking and mustard – the city was famously once the home of the Colman’s brand.

Norwich City Skyline – this image is by JimmyGuano

Over time, Norwich went through a transition to a more service-based economy, with an increase in insurance and other financial services companies. Aviva (formerly Norwich Union) is the largest and longest established in the city.

Norwich has also long been associated with an innovative, creative and pioneering culture, particularly in art, literature and publishing. It was the site of the first provincial library in England, the first provincial newspaper outside of London, the first provincial art movement and the country’s first arts festival.

This continues today, with Norwich being home to national publishing group Archant, which grew out of the city’s local newspapers, and BBC East. And in 2012, it became England’s first UNESCO city of literature.

Today’s emerging digital sector in Norwich is closely linked to these creative sectors, with strong specialisms in content and media production and digital marketing, as well as a fast-growing game development sector.

Digital businesses and jobs are part of Norwich’s strategy for the next wave of strong, high-value economic growth. Tech City UK’s 2015 Tech Nation report showed that there was a 21% increase in the number of digital companies incorporated in Norfolk between 2010 and 2013.


All UK clusters have experienced digital sector employment growth, but in Norfolk, digital job growth outpaced overall regional growth by the highest margin anywhere. Tech Nation reported that there are 14,521 people in digital employment in Norfolk, with this predicted to grow significantly by 2020.

One of the key strengths of Norwich is its ability to create and develop strong networks that enable people to share experiences and knowledge across sectors, and to look for innovative new approaches to the challenges that society faces.

Within Norwich, there are many proactive, grassroots digital meet-up groups, such as SyncDevelopHER and SyncNorwich (with more than 1,000 members), Norfolk Developers (over 600), Norfolk Indie Game Developers (over 250), Hot Source (over 350) and Norfolk Network.

These groups host regular monthly meet-ups with presentations, skills development and networking opportunities and larger annual events such as the Sync the City startup weekend in Norwich; NorDevCon, a technical conference with about 300 attendees; and Norwich Gaming Festival, which attracts more than 35,000 visitors in a week.

The groups have forged close and supportive links with the local councils, Norfolk Chamber of Commerce and New Anglia LEP.

The Tech Nation report highlighted access to social networks as a key strength of the Norfolk cluster, with 82% of businesses citing it as a key benefit of being located in the area.

Norwich has seen considerable recent investment in the infrastructure of the digital sector. In 2014, White Space was established in Norwich by Proxama as a co-working space for dynamic, high-growth digital, creative and technology businesses.

Based in an old textile mill, White Space at St James Mill is now a focal point for the digital, creative and technology community in Norwich. Tenants have included Rainbird Technologies, Axon Vibe and Cuju Media. White Space is also home to the SyncNorwich and Norfolk Developers meet-up groups and hosts their networking events.


Norwich Research Park (NRP) is an internationally renowned science and business community and Europe’s leading centre for research into food, health and the environment.

With 3,000 scientists based at NRP and at the University of East Anglia, one of the highest concentrations of academic research institutions in the UK and some of the most cited research scientists in the world, NRP is an attractive home to around 30 innovative science- and IT-based businesses.

The Innovation Centre, Centrum and the Enterprise Centre provide a combination of office accommodation, meeting rooms and support to stimulate innovation and economic growth from a strong research base.

This year Norwich University of the Arts (NUA) is opening its Ideas Factory Centre and UX Lab, which will offer high-quality incubation space and business support for new digital businesses with close links to the NUA academic community.

Norwich is home to a cluster of unique businesses that are internationally established, but base their operations in the city to take advantage of an excellent, cost-effective talent pool, supported by two universities with more than 17,000 students and an effective property infrastructure.

A vibrant and growing group of creative agencies are based in Norwich, including user experience design agency Foolproof, creative technology firm Knit, digital design agency Soak, communications outfit MADE, brand agency Creative Sponge and Neon Tribe, a web development agency.

Image manipulation, processing and film companies include FXHOME (green-screen and visual effects software), Spectral Edge (image fusion, processing and enhancement) and Lambda Films (video production and animation).

There are some well-established tech businesses like Proxama (digital payment and mobile proximity marketing), Validus (insurance technology solutions), ServiceTick (solutions for multi-channel customer feedback) and Liftshare (the UK’s first and largest car sharing scheme), along with exciting new startups such as Supapass (connecting fans to artists) and Rainbird (a TechStars company using artificial intelligence to automate knowledge work).

The next step for Norwich is to use its strong local digital communities and businesses to establish partnerships further afield – both nationally and internationally. This would build support, infrastructure and investment for the progression from startup to scaleup, and attract and retain the best talent by continuing to promote Norwich as a vibrant and appealing place to live and work.